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From Bricks to Greenbacks: Is this the Comeback of the Century?
November 16, 2025
Krish L

From Bricks to Greenbacks: Is this the Comeback of the Century?

Markets

Nokia was once the company that built brick phones that were so tough that they could survive a three-story fall and then bounce back and ask for more.

Then it disappeared from consumer consciousness almost overnight. Their phones became memes, and people switched to Apple, Samsung, and other manufacturers. Everyone thought Nokia was soon going to go bust.

But here’s the twist: Nokia never died, it shape-shifted and transformed into a global telecommunication infrastructure company. I bet you did not see that coming. But that is the power of learning to adapt. Rather than digging for gold they started selling shovels.

And now, with a fresh $1 billion investment from Nvidia for a 2.9% stake, the company is stepping into a radically new era. Following the announcement, Nokia’s stock price surged 22%, its biggest jump this year.

This partnership isn’t just another corporate collaboration. It’s a massive signal about where mobile networks, AI infrastructure, and the next generation of connectivity are heading.

From Consumer to Enterprise: here is what the timeline looks like (2010-2025)

After the collapse of its mobile phone business, Nokia quietly did something few companies can pull off: it reinvented its entire identity.

2010 – 2012: Decline of the Mobile Division

  • Nokia struggled to compete with iPhone and Android smartphones.
  • Operating losses in Devices & Services escalate to billions.
  • Market share plummets, signalling urgent need for strategic change.

2013: Exit from Mobile Phones

  • Nokia sells its Devices & Services division to Microsoft (~€5.44B business + patents).
  • Shift focus to telecom infrastructure, networks, and R&D.
  • Nokia buys out Siemens’ stake in Nokia Siemens Networks (NSN), making it a wholly owned subsidiary for ~€1.7B

2014 – 2015: Rebuilding Core Business

  • Restructuring begins with the streamlining of operations and divestiture from non-core businesses.
  • Nokia begins to emphasise software-defined networks, cloud systems, and fibre infrastructure.

2015 – 2016: Alcatel Lucent Acquisition

  • Announced in 2015 and completed in 2016 for $16.6B.
  • This acquisition expanded IP routing, optical networking capabilities, and acquired Bell Labs.
  • It enabled them to strengthen presence in North America and Europe.

2017 – 2019: Focused Growth

  • Nokia continued to restructure and cut costs to improve efficiency.
  • Launch of ReefShark 5G chipsets
  • Nokia doubles down on 5G networks and enterprise telecom solutions.

2020 – 2022: Global Expansion

  • Increased market share in 5G deployments worldwide.
  • Partnered with major carriers and data centre operators.
  • R&D focus on cloud native telecom architecture and AI integration.

2023 – 2024: Laying the Groundwork for AI

  • Nokia invests heavily in AI, networking software, and edge computing.
  • Prepares its 6G roadmap and next-generation AI-RAN solutions.

Here’s what Nokia looks like today:

  • A global telecom infrastructure company
  • A major player in 5G networks, fibre infrastructure, and cloud systems
  • Deeply embedded in data centre networking
  • Actively developing 6G technologies
  • Supplying telecom equipment to carriers worldwide

And now with Nvidia, it wants to build AI-native mobile networks. To fund this shift, Nokia will issue 166 million new shares.

The Nvidia Partnership

Nvidia is not just making a financial investment, it’s entering into a strategic and technological partnership that could redefine the entire telecom landscape.

Here’s what’s happening:

  • AI-Native Mobile Networks: Nvidia and Nokia will work together to develop and deploy AI-native mobile networks
  • 6G-Ready Infrastructure: Nvidia has introduced the Arc (Aerial RAN Computer), a next-generation, 6G-ready platform. Nokia will integrate this into its own products to create a new class of AI-RAN (AI-powered Radio Access Network).
  • Industry Adoption Has Already Begun
    • T-Mobile US is already collaborating with Nokia and Nvidia to incorporate AI-RAN into its pipeline.
    • Dell Tech will provide PowerEdge servers to run these new AI-RAN systems.

This isn’t just a lab experiment. This is commercialisation at global scale.

The Two Big Lessons

Nokia’s story gives us two timeless business lessons:

  • If you fail to innovate, you will be phased out of the market. Nokia dominated mobile phones, until it didn’t.
  • If you stay focused, reinvention is possible. Nokia rebuilt its identity quietly, but decisively. And now it is positioning itself at the centre of the next decade of connectivity.

Final Thoughts

The $1B Nvidia – Nokia partnership isn’t just about money. It’s about aligning the world’s leading AI company with a telecom giant to build networks that can support the future of AI, cloud, and 6G.

For Nokia, this marks the true completion of its reinvention. For Nvidia, it’s entry into a market where AI will be absolutely essential. For the telecom industry, it’s a turning point. If the last decade was about 5G, the next decade will be about AI-native 6G and this alliance just fired the starting gun.

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